GODFREY – Lewis and Clark Community College’s Media Services department won six Medallion awards - two gold, one silver and three bronze – during the National Council for Marketing & Public Relations (NCMPR) District 3 Awards Ceremony in November.
The number of awards earned this year by the department represents a record. L&C’s Media Services department’s efforts in social media, online advertising and logo design were recognized for the first time this year, while the college’s tri-annual publication, Discover L&C, was recognized for the second consecutive year.
“I am especially proud that most of our recognition was earned through a team effort, which is just a testament to our workplace culture. It’s also exciting that we placed in several new categories this year – including Social Media Marketing, Online Advertising and Logo Design,” Media Services Manager Laura Inlow said. “I want to thank the Media and Creative Services team for all their hard work, and our administration, for giving us the creative freedom and support to try new methods of marketing the college.”
The Media Services team won gold medallions for its #finish_it social media campaign, which included videos, social media posts, print advertisements and photographs, and for the promotional video “Welcome to the National Great Rivers Research and Education Center.”
The team has been working with Ryan Hanlon of Route 3 Films on various video projects since the spring of 2013. L&C swept the Video Shorts category last year. Route 3 Films, a video production company based out of St. Louis, Missouri, is owned and operated by Hanlon, a former Lewis and Clark student, who has gone on to produce numerous successful local video projects for area non-profits and educational institutions.
The logo for the college’s 2015 Summer Garden Show, Garden of Eatin’, earned a silver medallion for its design. The logo was created by L&C Creative Services Manager Korin Fisher to promote the garden show, which showcased edible (and drinkable) plants in an effort to connect garden visitors and Lewis and Clark students with their food sources.
“I love what I do because every day is different, and I get to use my creativity to promote the college’s programs and initiatives, including the Monticello Sculpture Gardens,” Fisher said.
Bronze medallions were earned for the college’s online advertising of Corporate and Community Learning’s College for Kids program, Discover L&C and Youthbuild video shorts.
NCMPR Awards recognize outstanding achievement in communications at community and technical colleges across geographic member districts. Lewis and Clark is a member of District 3, which includes Illinois, Indiana, Ohio, Michigan, Minnesota and the Canadian province of Ontario.
L&C’s winning entries will compete at the national level during NCMPR’s Paragon Awards in St. Louis in March.