L&C’s radio station WLCA 89.9 FM is the recipient of A.I.R. Awards for best student-run radio station in the St. Louis market. The station equipment is state of the art computerized digital production. What better place to learn the inner workings of a radio station? 

What you are studying in class you are practicing at the station—from day one until graduation. You become a staff member, assuming the same responsibilities as in a commercial station.  One day you will work as an announcer, another as a newscaster, or a copywriter or a producer or manager. In time, you’ll do it all. 

Your courses will include media regulations and issues, audio board operations, news writing and editing, announcing news, sports, weather and features, radio drama, voice and articulation, broadcast script writing, interviewing, advertising and consumer behavior, video production. All this capped with a 16-week internship at a local commercial broadcasting radio station. You can also work at the L&C reading service for the blind. 

Where to from here? Demand is especially high for graduates with sales experience who want to become account executives as well as in small to medium size radio markets for newscasters, announcers and writing/production personnel. Jobs in allied fields include program production companies, ad agencies, station sales rep firms, trade associations, broadcasting publications, universities and government. 

To get to any of these career locations, you can go two routes at L&C: the associate’s degree or the certificate program.