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MCOM-160 - Introduction to Advertising

Includes the role of advertising in integrated marketing communications, consumer behavior, creative strategies, and types of media. Integrated into the course are practical application.
Prerequisite: None.
(PCS 1.1, 3 credit hours: 3 hours lecture, 0 hours lab)
Academic Level
Credit
Subject
Mass Communications
Department
Mass Communication
Credits
3
Prerequisites
None
Corequisites
None
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