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MKTG-131 - Introduction to Marketing

Presents marketing as viewed by decision-makers. Marketing functions, marketing institutions, organization and consumer buying behavior and environment in which the firm operates.
Prerequisite: None.
(PCS 1.1, 3 credit hours: 3 hours lecture, 0 hours lab)
Academic Level
Credit
Subject
Marketing
Department
Marketing
Credits
3
Prerequisites
None
Corequisites
None
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