The digital revolution has produced rapid advances in area of music production. This has created many new economic, academic, entrepreneurial, and creative opportunities for people with the drive and passion to succeed. The defining aspects of the new media are that they are digital, interactive, social, asynchronous, and multimedia.Individuals can work as full-time staff members for recording studios, broadcast networks, live audio production companies, small video production companies, or one of the many music technology merchandising companies. Many creative musicians are free-lance workers. Other self-employed workers operate their own recording studios.