Driven to Discover

Brand Manifesto

We seek adventure.
With courage and confidence, we dare to envision a place beyond what’s known.

We stand for success.
Charting a course, dropping an oar, and overcoming the odds – without pause or inhibition.

We follow our hearts and speak our minds.
Navigating waters calm and choppy, kept afloat by a fierce and fearless community.

We elevate our common ground, even as we celebrate our differences.
Individually, we’re undaunted. Together, we’re unstoppable. 

To Discover is to embrace uncertainty…
Aspiring to ascend. Endeavoring to experience. Motivated to move forward.

We are Lewis and Clark Community College…
Inspired to innovate. Determined to succeed. Driven to Discover.

How We Got Here

The college's newly refreshed branding launched in December 2022 after a multi-year, extensive research and creative process, in partnership with two-year higher education experts Interact Communications.

The project began in 2020, following the college's 50th anniversary. The unique branding process comprised four phases of research that pulled together Lewis and Clark's most distinctive attributes in the eyes of our students, team members, area leaders and community members. The end result not only represents where the college is today, but where it will strive to be in the future. 

Resources for Team Members

A Comprehensive Brand Guide and watermark-free, branded content, including branded assets and templates, are available to team members for viewing and download in the Marketing and PR Blackboard Organization. To access this content, log into Blackboard and find Marketing & PR under the Organizations tab.

Marketing & PR Blackboard Organization

Media & External Requests

All external requests for branded content and logos should be directed to Laura Inlow, Manager of Marketing and Public Relations, at Please follow the detailed guidelines laid out in our Comprehensive Brand Guide. 

Comprehensive Brand Guide

Disclaimer: The name Lewis and Clark Community College, the college’s logos and other authorized college symbols shall not be used for any official or quasi-official, noncommercial, promotional purpose — or for similar purpose — by any group or organization for any activity on or off campus without the approval of the Marketing and Public Relations Department. The Marketing and Public Relations Department has the authority to make these approvals and to establish the appropriate guidelines and procedures to support this plan.